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//-->AVINASH KAUSHIKWeb Analytics2.0[T H E A R T O F O N L I N E A C C O U N TA B I L I T Y& S C I E N C E O F C U S TO M E R C E N T R I C I T Y]SERIOUS SKILLS.INSIDEYour Google AdWords™Gift Card Worth $25Praise forWeb Analytics 2.0When it comes to the digital marketing channels and understanding what and why people dothings online, there is no one smarter than Avinash Kaushik. His first book,Web Analytics: AnHour a Day,should be on every marketer’s desk. Now, withWeb Analytics 2.0,there’s a wor-thy accompaniment. When people ask, ‘Who is the smartest guy in the room when it comes toonline marketing?’ only one name comes to mind: Avinash. I’d tell you to buy this book, but Iwould prefer if you didn’t. I’d love to keep these concepts and theories all to myself and my cli-ents. Yes, it’s that powerful, awesome, and actionable.—Mitch Joel,president of Twist Image and author ofSix Pixels of SeparationAnalytics is vitally important, and no one (no one) explains it more elegantly, more simply, ormore powerfully than Avinash Kaushik. Consider buying up all the copies of this book beforeyour competition gets a copy.—Seth Godin,author,TribesLots of companies have spent lots of time and money collecting data—and sadly do little withit. InWeb Analytics 2.0,Avinash Kaushik helps us grasp the importance of this underusedresource and shows us how to make the most of online data and experimentation.—Dan Ariely,professor of Behavioral Economics, Duke University and author ofPredictably IrrationalKaushik takes the witchcraft out of analytics. If venture capitalists read this book, they wouldfire half of the CEOs that they’ve funded.—Guy Kawasaki,co-founder of Alltop & Garage Technology VenturesWeb Analytics 2.0
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